Years of Mobile
by Matt Hundley
“2015 is going to be the year of mobile.” This statement is one I hear in almost every conversation I have with people within the digital advertising industry. As Q1 has just finished up and we head into the remainder of the year, this theme still reigns supreme. It seems like everyone is trying to boost their mobile profile and mobile ad spending seems to be taking over at the industry.
According to an article in Ad Age published on April 2 entitled “Global Mobile Ad Spending Will Climb to $100 Billion in 2016”, 2015 may not be the only year of mobile. The name of the title says it all. Ad spending for mobile alone is expected to climb to $100 billion in 2016. One stat that really sticks out is that this would be a 400% increase from just three years ago. By 2019, mobile spending is expected to reach $200 billion. It seems to me like 2015 won’t be the only year of mobile.
When I think about this on a personal level, I totally understand why mobile is the future. I’m on my phone more than ever now. Just a few years ago, I never would have thought that I would use my phone to search for stories on the web, but I do it all the time now. Less and less people are using their TVs like they used to. Everyone uses their computers now for news and entertainment. In the near future, tablets may become the standard for staying up to date with the news and catching up on shows.
2015 may be the first year of mobile, but it won’t be the last. It’s really exciting to see how the industry is changing and how much of an impact that mobile advertising will have on its future.