AdKarma Moves into Content
by Dylan Barnard
We’re excited to announce AdKarma’s expansion into the video content space. A new division of AdKarma, Tasty Productions, will be focused on the creation, syndication, and monetization of high quality video content.
Tasty Productions has a team of highly skilled media professionals focused on creating a top quality video product. By leveraging its proprietary video player, its high quality content offerings and AdKarma’s experience as one of the industry’s top video SSP’s, Tasty Productions is offering one of the most comprehensive one-stop video solutions available today.
Many publishers don’t have enough video content or don’t even have a video player, which means they’re not taking full advantage of the $5 billion digital video advertising spend. With Tasty Productions, AdKarma has created a way for publishers to reap the benefits of engaging video content without having to take on any video production expenses.
This move comes at the right time, as digital video ad spend is expected to increase
at a compound annual growth rate of nearly 20% through 2016. Tasty Productions fits perfectly with AdKarma’s mission of helping online publishers elevate their profitability while providing peace of mind.
Bobby Campbell, General Manager of AdKarma, noted the importance of content in a recent Columbia Business Times feature
, “Creating content will be a huge part of our future. We believe that the more we control content, the more we control the growth of the company, and the more relevant we are to our advertisers and audiences.”
To learn more about Tasty Productions please visit www.tastyproductions.net